Heather Rose, CEO and founder of Perspective3 Consulting, has leveraged her 15 years of industry experience as a leader of operations for one of the largest Patient Services providers in the industry and decided to deploy her patient services knowledge into this new endeavor. Through her work with over 48 brand pharmaceutical companies, Heather identified gaps with current technology options. The conclusion from her work in the market and the objectives of her clients was that the current CRM options in the market fail to:
- Support the business and its processes
- Create intuitive and customizable automated workflow creating consistency and quality standards
- Lack automation leading to data quality issues
- Generate on-going costs through reliance on third party resources with limited ability to self-serve
Heather’s passion is centered in doing what is right for clients and their patients. She envisioned a CRM system that in addition to filling the CRM technology gaps would provide ease of data capture. Additionally, the system would house information in such a way that mining the data to provide actionable business insights is effortless, timely and accurate.
This is when Heather’s business and technology knowledge aligned with her vision and passion, leading to the creation of P3 in late 2019.