Our Story | P3 Technology

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P3 exists to bring greater power and precision to patient services.

We believe organizations deserve a stronger foundation. One built specifically for patient services, informed by operational expertise, and designed to provide the visibility, flexibility, and control teams need to support patients with confidence.

Chief Executive Officer

Heather Rose

Heather Rose is Founder and CEO of P3 Technology. Her expertise spans patient support, reimbursement strategy, operational design, data management, and compliance, including the complex requirements that underpin patient services programs.

Prior to founding P3, Heather served as Vice President of Brand Support Services at RxCrossroads for 15 years, where she led the operational and strategic development of reimbursement and patient support programs across retail, specialty, and physician-administered therapies.

Throughout her career, she has guided organizations through vendor transitions, supported patient services infrastructure for product launches, and served as a trusted advisor on case management program design and execution. Her experience in both strategy and operations provides a unique perspective on how technology can better support the realities of patient services.

That experience became the foundation for P3: a platform designed by someone who understands patient services firsthand and built specifically for the teams responsible for delivering them.

Chief Technology Officer

David Galownia

David Galownia serves as CTO of P3 Technology, bringing nearly two decades of experience leading technology strategy, engineering, and digital innovation across healthcare and enterprise organizations.

In 2005, David founded tech services firm Slingshot and grew it into a recognized regional technology leader with a worldwide staff of nearly 100. Over that time, he built software for organizations ranging from startups to Fortune 50 companies, with deep work in the patient services industry — standing up hub service programs, integrating them with partner systems, and deploying physician and patient web portals.

He stepped away from Slingshot in late 2025 to focus solely on P3.

Here, David combines that domain and technical expertise with a shared vision for improving patient services through purposeful technology design. His leadership helps ensure the platform delivers the flexibility, reliability, and scalability required by modern patient services organizations.

ABOUT P3

Built for Patient Services. From the Beginning.

For more than 25 years, Heather Rose led patient services operations across some of the pharmaceutical industry’s most complex programs. Throughout that time, one challenge remained remarkably consistent: the technology supporting patient services was rarely designed for patient services itself.

Working across hundreds of pharmaceutical brands, she encountered the same challenges again and again. Systems lacked built-in patient-services workflows, leaving users to navigate complex processes without guidance. Reporting demanded significant effort to deliver actionable insight. Systems intended to improve efficiency often introduced additional complexity.

The platforms most commonly used were general-purpose CRM solutions, later adapted to support patient services. While functional, they were frustrating and inefficient to work in.

In 2019, Heather founded P3 with a singular vision: create a platform intentionally built for patient services from the ground up and a software that people enjoy using.

Ready to Build on a Better Foundation?

See What’s Possible with P3

We provide the best in class Case Management Platform for the Patient Services Industry.